Designed by hairdressers for hairdressers.
TIGI was conceived by the 4 Mascolo brothers providing them with the ‘liquid tools’ to style and finish their hairstyles. Inspirational educational programs motivate and inspire hairdressers and provide them with the information to create the latest haircuts using TIGI products. The products are promoted by hair cut ‘collections’ created by the TIGI Creative Team and photographed by Anthony Mascolo who leads the image and creative side of the business.
Linked to urban culture with trends derived from ‘the street’, the Bed Head brand’s ‘pick and mix’ philosophy is synonymous with youth: people bent on enjoying themselves rather than spending hours on pampering. A ‘lifestyle’ brand linking to new trends in music, club culture and individualism, Bed Head is popular with hairdressers everywhere, defining the creativity of Anthony Mascolo and the cult following that defines the TIGI Creative Team.
www.tigi.com